These are essays and other types of longform content.
Creators have a tendency to look to new frameworks to open new opportunities. It is the exact opposite to Yokoi's philosophy "withered technology, with lateral thinking".
Music NFTs let you distribute your song on your own terms. You upload it on IPFS, create your own contract, and the song is here forever. No more deplatforming or playing games with the big streaming platforms! (in theory)